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Agriculture producers across India in general are less integrated with markets and suffer from lack of sufficient access to appropriate services such as extension, supply of credit, inputs and access to market linked information etc. Thus the agriculture sector continues to suffer from deficits such as technology, infrastructure, investment and management making it the most un-remunerative and un-preferred profession. Hence, farming in India is aging without the involvement of the youngsters.

MAA Agro Services provide a comprehensive platform to ensure food security of the nation and improve livelihoods of more than 50% of the population who depend on agriculture, and to transform from present "way of life into an enterprise" by making it precision driven and more profitable. MAA Agro Services looks forward to bring the advantage of digital inclusion in providing services to farmers like Expert Advice on farming best practices, remediation to control pests and other agriculture diseases.